Project Details

Project Overview

AY Yarns & Stitches is a small handmade crochet business looking to establish a professional online presence. The goal of this project was to design and build a clean, modern website that clearly showcases products, simplifies custom orders, and helps customers easily understand the brand.

The Challenge

As a small handmade business, AY Yarns & Stitches needed a website that felt professional without being overwhelming. The main challenge was balancing a warm, creative brand identity with a clean structure that made it easy for customers to browse products, place custom orders, and get in touch.

The Solution

I designed a simple, user-focused website with clear navigation and a minimal layout. The structure prioritizes product visibility, straightforward ordering, and mobile responsiveness, ensuring customers can easily interact with the brand on any device. A calm color palette and clean typography were used to reflect the handmade nature of the business while maintaining a modern feel.